For 10 years, Dora has entertained and educated preschoolers with her explorations and adventures.
As of this fall, she will become a 10 year old middle~schooler living in the big city.
Mattel felt that “Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves. The brand captures girls’ existing love of Dora and marries it with the fashion doll play and online experiences older girls enjoy.”
Why couldn't Dora just stay Dora~exploring with Boots, helping her friends, and staying safe from Swiper?